Truly Me / Microsite / American Girl
As the lead visual and user experience designer, I was tasked to re-design a legacy site that was desktop only. In addition to re-designing the site for mobile experiences, there were additional games, features, and sections to the site that were added during the re-design. I worked closely with the "PLAY" team at American Girl to design an on-line experience that was engaging and user-friendly for our young target audience.
*Property of Mattel Inc
